About Us

Strategic Brand Management for Startups is a blog dedicated to guiding new and emerging businesses through the complex world of brand development and management. Our content focuses on providing practical, actionable advice for entrepreneurs and startup teams looking to establish and grow their brand presence effectively. The writer, Zheng Zhou, is a passionate brand strategist with a keen understanding of the unique challenges faced by startups. He is a Msc. Marketing student at Ulster University. Your feedback is highly appreciated.